August is the silly season. Nothing much happens and media outlets are desperate for something to say. Surprisingly this does not affect the GDPR sector. You may well think 25th May 2018 was the beginning and the end for GDPR but things are really hotting up.
These are just a few things we discovered on our travels around the GDPR landscape
It’s interesting to see the U.S seem to have the same attitude to GDPR as they have to foreign policy: if in doubt slap a sanction on a country to buy some time. That’s a slight exaggeration of course but seeing as GDPR came into effect in May why are US News sites being so coy about sharing their news? Weird. Many are actually blocking EU citizens from viewing their material and we really do have to ask why?
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Why should people be penalized?
After all, GDPR demands are that people have more control how their data is used? It’s not as though we have demanded compulsory green cards, is it? This isn’t just Hicksville either. The Los Angeles Times is blocked for example along with hundreds of others. What are they waiting for? What is making them so afraid? We’d sure like to know.
Mind you, not everyone is taking the reactive, baton down the hatches approach.
Software engineers are currently working on ‘privacy by design’ This means that applications that previously we signed up to and didn’t really question are changing. Using block chain GDPR compliance will come as standard.
This all makes sense.
Half the hassle of GDPR implementation was clearing out all the junk that no one had sorted through for years. Databases that had been added to with little thought needed to be mined and a lot of housekeeping was required. If we can rely on privacy by design how much easier compliance would be. After all it’s the abstract nature of some of this guidance that has caused grief. How do you actually translate certain GDPR goals in specific developmental practice for example? On the other hand those that possess the knowledge and specialisms often lack the wherewithal and mechanisms to go about starting validation and implementation compliance.
Applications will naturally comply with GDPR and any future privacy laws.
CA Technologies, a massive player in their field has backed the project all the way. In fact it is not alone. Seven other tech firms from all over Europe are working on PDP4E – get used to seeing that. It stands for Privacy and Data Protection for Engineers – of course it does! The European Union has chosen to fund this development through their H2020 and Research Innovation Progam. This is a smart move as we streamline methodologies and tools to align GDPR to what the market requires and vice versa. There is also a plan to work on a risk management tool. The aim of this would be to identify, assess and mitigate any risks appertaining to privacy and data protection. For more information on this specific topic you can check out all the GDPR stats right here.
It’s also been a busy summer for all of us.
Apparently 31% of UK consumers have already activated their new personal data rights. It is predicted that by May 2019 over 50% will have also done this. How do we know? SAS have published a report called ‘GDPR: The Right to Remain Private’. Interestingly people are using their rights in higher numbers than first predicted.
GDPR highlighted the fact that our data has ceased to be our own.
People lived with that feeling that their data paid for services that appear ‘free’ to the end user. However, many dubious practices came to light. One example discovered by one of our staff writers shows how data has been used without specific permission.
Funny what you discover when you check
Our writer was checking the prices of houses in her area on a well-known site. It outlines what houses have been sold, when and for how much. She was horrified to see this information with all the internal shots of her home that had been given for use by the estate agent while the house was on the market. The Estate agent refused to take responsibility and it was necessary to go to the site itself to demand removal. This is the whole point of GDPR. Companies must be explicit regarding just what use they intend to put your data. One tick in a box does not give them permission to do anything with it.
All the publicity behind Cambridge Analytica has also highlighted just what is happening to data and people don’t want it. Bearing in mind almost 90% of the UK population had been following the scandal it has been a very useful test case and education piece.
How is your inbox these days?
Certainly many of us had fun knowing that the desperate please not to be struck off mailing lists would mean no more spammy emails would clog up the inbox. What we do know is that businesses that improve their transparency will win. David Smith (how anonymous does that sound!) Head of GDPR Technology at SAS UK said: “UK customers are embracing their new data rights faster than expected, making now a dangerous time for companies scrambling to achieve GDPR parity.”
Transparent data management and analytics are crucial
Businesses that fail to respect their customers or their data risk losing both, sacrificing their competitive advantage and hurting the bottom line. Transparent data management and analytics are crucial, not only to achieve compliance but to provide personalised customer experiences that make consumers more willing to share their data.”
GDPR should be a business win/win. That’s why the U.S news giants’ response seems so weird.
Meanwhile at GDPR Tracker HQ we are setting up a LinkedIn group for any GDPR professional that wants to jazz up their services. Many have reported a slow down after the initial panic and flurry of feathers. Education is key to the next stage. We’ll let you know once it’s ready for you to join.
Could your business demonstrate GDPR compliance if someone asked you today?
You’ve done the hard work to become GDPR compliant but what if:
– You had a complaint?
– You had a request from a Data Subject to hand over their Personal Data?
– Or the ICO (Or your local Data Protection Authority) came knocking?
How quickly could you show someone everything you’ve put in place?
Fill out the form belowa to get your Free GDPR assessment – It could be the best 30 minutes you spend today.